Step by Step
The home selling process in St. Pete
Selling your home is a process, and knowing what's coming makes it much less stressful. Here's exactly how it works when you sell with me.
Choose your agent
The right agent should have an in-depth understanding of your goals, your market, and a track record of getting sellers the price and terms they want. When we meet, I'll walk you through my pricing approach, my marketing strategy, and what to realistically expect — no fluff.
Prepare your home
I'll walk through your home with you and give you a specific, prioritized list of what to address before we go live. Buyers decide in the first 8 seconds. Usually it's decluttering, a deep clean, minor repairs, and curb appeal — not a full renovation. The goal is making buyers feel what it's like to live there.
Strategic pricing
Your home attracts the most interest when it's first listed — and homes priced correctly from day one typically sell for more in the end. I use real sold data and neighborhood-specific trends, not Zestimate guesses, to price your home where it generates showings and offers, not questions.
Staging strategy
Staging can be a great tool to help buyers imagine themselves in your space — but a move-in ready vacant home can be just as compelling. I work with every client on a case-by-case basis to determine what makes sense for their specific home and situation.
Modern marketing
More than likely, the first place a buyer sees your home is online. I produce professional photography, listing videos, social media reels, targeted ads, and custom email campaigns — paired with traditional strategies like open houses, broker previews, and neighborhood postcards. Recent results: 1,500+ targeted social impressions, 5 leads at the first open house, multiple offers, under contract in 2 days, $25K over asking.
Showings
I use an electronic lockbox so showings are tracked and secure. I coordinate all tours, gather feedback from every buyer's agent, and share what we're hearing from the market. If anything needs adjusting, we talk about it early.
Offers, contract & closing
When offers come in, I'll help you evaluate each one — not just the headline price, but contingencies, financing, earnest money, and timeline. Once you're under contract, I manage the inspection period, repair negotiations, appraisal, and final walkthrough. On closing day, you sign, the title company wires your proceeds, and you hand over the keys.
Ready to Sell?
Let's talk about your home.
The first step is understanding what your home is worth and what the market looks like right now. I offer a free Comparative Market Analysis, no obligation.